The Art of Living by Making Art

Jewellery inspired by nature and made by hand.
How I make it, why I make it, the challenges I face and the successes that come my way.

Thursday, July 29, 2010


When I first set up my studio jewellery business I found it really helpful to set some goals and to actually write them down. It was a way of crystallizing my ideas of what I wanted from the business.

The way I wrote them down was as follows:
First I wrote down about three or four goals such as being featured in a magazine or having an exhibition or creating a new body of work or winning a grant that year. These were just larger ideas that I thought would be good things.

Second, I took each goal and broke it down into smaller pieces. For example making a list of magazines I might possibly be featured in, what kind of article; or where were possible galleries that might show a jewellery exhibition; or if I applied for a grant what would be some proposal ideas. I called these my objectives.

Third, I took each objective and broke it down into a mini action plan complete with a to do list. For example I would compile a mailing list and a press package for the magazine objective and then do a mail out. Once I did this for each goal it really made it all seem far more do-able, albeit a lot of work.

I did this goal setting exercise for at least five or six years while my studio business was growing and I learned a lot from it. For the past few years I think I have been running on automatic as I am immersed in production work and custom pieces and I have a pretty solid routine to follow each work day. But lately I have been thinking that I need to set some new goals and see if I can change the path my jewellery is taking. Time to shake things up...


  1. I found this post enlightening and helpful. Thank you for sharing Anna. That pendant is gorgeous.

  2. Thanks, that is the first new piece I have put up for ages, I'm always trying to catch up in the summer. Now is wild huckleberry picking time here and I'm out in the woods at every opportunity...

  3. I agree - as someone starting out I found this really helpful. Thank you.